In today’s digital world, leads can be found anywhere and everywhere. For small businesses, that means getting creative with your marketing strategies and finding exciting ways to increase brand exposure — even if that means introducing your marketing team to Spotify.
Marketing with Spotify is a rather new concept for small businesses, but it definitely has its benefits. With over 285 million active users — according to Spotify’s Q1 2020 report — it’s clear they have a loyal following. Nearly half of those users are part of their Premium service, but all of them pay a monthly service.
One of the biggest questions we get asked when marketing with Spotify is “How do I market my brand when it has nothing to do with music?” Luckily, your brand doesn’t have to be directly related to music or artists. Spotify offers a wide range of options when finding ways to market your brand with them.
Let’s take a look at the top three ways you can find success marketing with Spotify.
1. Start a Podcast
Podcasts have completely taken over the streaming world over the past few years and they are showing no signs of slowing down. It seems like everyone has a podcast these days and plenty of hosts are seeing great success with it.
The truth is, podcasts give you an opportunity to show off your brand’s personality. They allow you to establish clout in your industry by talking about what you know best. There’s a podcast on every subject, so don’t think it has to be related to music.
For those not ready to take on the responsibility of starting a podcast, you can ask to be a guest on someone else’s podcast. Targeting a podcast with a similar audience to you can be very beneficial.
2. Create a Playlist
People listen to music all day long and are constantly looking for new playlists to download. When your company makes a branded playlist, you can show a side of your company that most won’t normally see.
Some ways to have fun with this would include having some of your employees make song picks, holiday playlists, have a playlist for new product lines, and playlists for the different kinds of music you play in-store.
3. Paid Advertising
The final way you can showcase your brand on Spotify is through paid advertising. After all, what’s marketing without paid advertising? The good news is there are a lot of different options to consider here.
If you know a majority of your audience is hooked on a new podcast that came out, you can ask to be a sponsor on someone else’s podcast. This is a great addition to being a guest because you’ll get to appear on each episode — albeit as an ad.
Outside of that, more than half of Spotify’s user base takes advantage of the Free service. This means there are a lot of opportunities to get seen by in-music ads.
If marketing with Spotify sounds like something your brand can get behind, contact Web Rocket Media today!