Google My Business is a free platform that allows you to display vital information about your business directly through the search engine itself. It’s a platform that every business should not only be aware of, but should also monitor it on a regular basis to provide updates to your customers.

One of the biggest questions that is frequently asked about Google My Business is whether or not it’s worth it. The short answer is yes, without a doubt; however, we should explain a little bit.

When it comes to being successful with Google, there will be three main areas to focus on — paid advertising, SEO, and Google My Business. A healthy balance of all three should be every business’ goal, but Google My Business holds one advantage over the other two — it’s free marketing.

Paid advertising is effective; however, it’s going to cost money in order to see a return. SEO could be free if you were doing all the work yourself, but that’s rarely the case. Either way, it will take time to see quality results with SEO, and time is money in the business world.

What Does Google My Business Display?

If that doesn’t convince you to at least pay a little more attention to your Google My Business page, then hopefully this will give you enough reason.

With Google My Business, you’ll have three opportunities to be seen at no cost. First, you can show up in Google Maps when users are searching in the nearby area. Second, you can show up in the Google Knowledge Panel when users search for your business through Google. Last but not least, you can show up in the Local Pack — the three businesses that appear when users perform a localized search.

It doesn’t matter where you appear, you’ll be able to show off photos of your business, hours of operation, contact information, general information about your business, and customer reviews/ratings.

Benefits of Google My Business

Utilizing Google My Business is a no-brainer for any business, there is no doubt about that. It will provide a wide range of benefits and with the platform not costing you anything, the return on investment is huge.

Here are just some of the benefits you’ll receive with proper Google My Business management:

• Increased web presence and organic visitors
• Ability to share important information with potential and returning customers
• Allow customers the opportunity to message your business directly via a phone call, text message, or email
• Show off your amazing reviews that give potential customers an incentive to invest in your business
• Again, it’s free marketing!

There’s a lot to love about Google My Business; however, it can be difficult to manage for a business owner that doesn’t have a lot of time in their schedule.

If you’re looking for extra help with your Google My Business page, are interested in getting one set up the right way, or need assistance maintaining it on a daily basis, Web Rocket Media is ready to serve you.

We have a team of professionals ready to manage your page and ensure it delivers the results you’ve been waiting for. Contact us today to learn more about how we can help you!

References

“Google My Business – Drive Customer Engagement on Google.” Google, Google, www.google.com/business/.

“Google Shopping Recommendation Use Data – Think with Google.” Google, Google, www.thinkwithgoogle.com/data/google-shopping-recommendation-use-data/.