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Why Is It Worthwhile to Use a Professional SEO Audit Provider?
First, what is an SEO audit? It is the process of determining how effectively your web presence adheres to the best search engine optimization practices. To go a little further, the audit is actually the first step toward developing a measurable digital marketing...
Social media and Inbound Marketing: Why It’s So Important to Get Social
When it comes to online marketing, establishing an online brand is the starting point. The goal is to get people to visit your brand via a website or other digitally-based forum. Online brand creation isn’t a passive activity that takes only a few minutes of a...
Does Retargeting Work for All Types of Businesses?
If you’ve spent time online looking at websites for purchase ideas, chances are you’ve experienced retargeting advertising. The telltale sign comes from ads in your social media feeds directly related to websites you visited. This type of advertising is called...
How to Rank Nationally: SEO Tips from Professionals You Can Implement Today
Why is national SEO so critical? Back in the mid to late nineties, SEO was still an infant. According to Bob Heyman, the rock band Jefferson Starship (formally known as Jefferson Airplane) created a website to promote its name change. Instead of ranking first in...
Difference between Google Analytics and Search Console
Over the past two decades, Google has emerged as a dominant force in the online marketing analytics sphere. Because Google understands the connection between search engines and advertising, it regularly updates its search engine algorithms. Although many software...
What is Important for a High Performing Email Marketing Campaign?
It’s not just the digital landscape that is changing quickly; our entire lives are becoming faster and more hectic seemingly every day. We are constantly plugged into our technology, bouncing from business to personal and back again. It can be difficult for our...
Why You Need an SEO Audit
Unlike the internet of twenty years ago, today’s internet is vast and dynamic. If a business made a website in 2021, it probably didn’t change much over the following year. In 2001, the vibrant world of online advertising was in its infancy. While pay-per-click...
Tips for Shareable Content to Help Build Your Brand’s Credibility
Gifs, videos, memes, news stories, articles, and more, the potential content that can be shared to help build your brand is almost endless. Any story, idea, or topic can be shared across the internet to gain your business exposure and build its credibility. But, just...
How Digital Marketing for Doctors Makes Your Practice More Successful
Why is there a demand for digital marketing for doctors? A doctor’s office isn’t the typical e-commerce business that can throw together a website and start advertising for new customers. For one thing, many doctors specialize and require specific advertising needs....
How Social Media Has Changed Marketing
Social media has changed every aspect of our lives. And that includes the online marketing landscape. Traditional marketing methods like radio, television, and print are not enough to connect with consumers these days. You have to have a solid online presence and the...
How a White Label Digital Marketing Agency Can Expand Your Customer Base
We’ve all heard the term “white label.” But what does it mean when applied to a digital marketing agency? In a traditional marketing sense, “white label” refers to a product made by a third party and branded by another company. For example, supermarkets are full of...
Digital Marketing Agencies Help Make Medical Services More Accessible to Patients
Digital Marketing Agencies can help drive traffic to medical facilities The healthcare field is constantly evolving. The way hospitals and medical providers interact with their patients and customers is changing as well. By utilizing a combination of email, social...
How Online Reputation Management Works and the Benefits for Businesses
In the pre-internet years, a business’s reputation depended on word of mouth and journalistic reporting of good and bad actions. Reputation management was part of Public Relations (PR) theory, and large businesses had enough resources (and still do) for hiring public...
Using Social Media Marketing to Grow Your Dental Practice – How Dentists Benefit from Today’s Connected World
Social Media has come a long way in the past two decades. When Pew Research began tracking social media use in the U.S. in 2005, only 5% of adults used at least one social media platform. As of April 2021, a staggering 72% of Americans use at least one social media...
The Importance of Good SEO and Why a Website is a Necessity for a Law Firm
When doing any research, most people go to the internet via a search engine. For example, when someone needs a lawyer, she puts into the web browser search engine (Google for one) a phrase she believes will return the best results. The searcher needs a probate lawyer....
Top Marketing Strategies for Doctors – Tips to Keep Your Schedule Full
We must remember that doctors offer services they expect to be paid for. Accordingly, doctors must use marketing strategies to attract patients. Doctors and patients have a unique customer-based relationship. Some doctors might take for granted that patients will find...
Does Facebook Help SEO, or Are They Unrelated?
Over the last decade, Facebook has become the quintessential social media platform. And with 2.8 billion monthly active worldwide users and 1.84 billion daily users, understanding its place in the social media universe is straightforward. Facebook ads brought in $27.2...
What are Target Market Strategies? What Does that Mean?
With the explosion of e-commerce in recent years, digital marketing takes on a more significant role. With the billions of e-commerce websites on the internet, how do you reach specific customers? It all depends on the type of marketing. For example, one of the most...
How Digital Marketing is Adding Value to Your Business
Over the past decade, digital marketing has exploded in popularity, mainly due to the evolution of search engine sophistication. In other words, Google’s search engine algorithms use machine learning to understand search intent. With this update to Google search...
What is Responsive Design for Mobile Applications?
Suppose you're out with friends and you have the only functioning smartphone. On the spur of the moment, you and your friends decide to go to a new restaurant that is supposed to have the best Thai food in town. You remember the restaurant's name, so you...
Why Email Marketing is Essential for Small Business
When it comes to small businesses, no marketing tool kit is complete without a good email marketing strategy. Many small business owners might be hesitant to implement this strategy because they’re afraid of being just another email in someone’s junk folder. While...
What’s a Good Marketing Strategy for Small Business?
No matter what the size of your business is, you need to have a strong marketing strategy to get your brand in front of your target audience. But if you’re running a small business, especially one that’s just starting out, that can seem like a daunting task. Unlike...
Do Landing Pages Really Help SEO?
When optimizing your brand’s website for search engines, you might find yourself concerned about how multiple landing pages might help or hurt you in your organic rankings. The honest answer is that it really depends on how organized your overall SEO strategy is. For...
How to Promote a Law Firm on Social Media and Get Results
Social media is a technology-enabled phenomenon few people saw coming. According to a survey conducted from 2008 to 2019, social media use in the U.S. is steadily rising. In 2019, the number of Americans who used social media was around 247 million or 79 percent. [i]...
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