BLOGS

Presidential candidate Michael Bloomberg has embraced advertising on social media for his presidential campaign beyond what other candidates, past and current, have done before. Bloomberg did not join the presidential race until November, and he has already spent $415...

Today, being in business has never been more challenging. Perfecting your sales process, finding the right blueprint to send solid leads into your marketing funnel, and boosting your search engine presence are all areas that need your constant attention and focus....

When looking for a service or product, search engines are the go-to place. That is why e-commerce SEO is so important. Ask yourself these two questions: When you are searching, which results are you more likely to click on? How often are you looking past the top three...

The world of business in NYC and Long Island is more competitive than it’s ever been, so it’s vital to keep costs low, while still delivering a great deal to your customers. Hiring new staff members for specialty tasks can be costly and time-consuming, which is why it...

What is brand awareness? Business Dictionary defines it as: The extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of target market, brand awareness is the primary goal...