by Web Rocket | Jun 21, 2021 | Blog, Digital Marketing
In the pre-internet years, a business’s reputation depended on word of mouth and journalistic reporting of good and bad actions. Reputation management was part of Public Relations (PR) theory, and large businesses had enough resources (and still do) for hiring public...
by Web Rocket | May 26, 2021 | Blog, Social Media
Social Media has come a long way in the past two decades. When Pew Research began tracking social media use in the U.S. in 2005, only 5% of adults used at least one social media platform. As of April 2021, a staggering 72% of Americans use at least one social media...
by Web Rocket | May 26, 2021 | Blog, SEO, Website Design
When doing any research, most people go to the internet via a search engine. For example, when someone needs a lawyer, she puts into the web browser search engine (Google for one) a phrase she believes will return the best results. The searcher needs a probate lawyer....
by Web Rocket | May 26, 2021 | Blog, Digital Marketing
We must remember that doctors offer services they expect to be paid for. Accordingly, doctors must use marketing strategies to attract patients. Doctors and patients have a unique customer-based relationship. Some doctors might take for granted that patients will find...
by Web Rocket | May 10, 2021 | Blog
Over the last decade, Facebook has become the quintessential social media platform. And with 2.8 billion monthly active worldwide users and 1.84 billion daily users, understanding its place in the social media universe is straightforward. Facebook ads brought in $27.2...
by Web Rocket | May 10, 2021 | Blog
With the explosion of e-commerce in recent years, digital marketing takes on a more significant role. With the billions of e-commerce websites on the internet, how do you reach specific customers? It all depends on the type of marketing. For example, one of the most...
