GETTING PERSONAL IN DIGITAL MARKETING

GETTING PERSONAL IN DIGITAL MARKETING

Personalization is an important part of any digital marketing strategy, and the era of instant gratification has made its importance has increased over the recent years, as customers want to see what they are interested in more quickly. They tend to decide in a matter...
MASTERING MICRO-MOMENTS

MASTERING MICRO-MOMENTS

When it comes to digital marketing, micro-moments have become an important part of that, because of the way consumers use their smartphones. But what exactly is a micro-moment? Google defines them as “micro-moment occurs when people reflexively turn to a...

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