If you have a brick-and-mortar store and you are planning on holding any holiday events, make them hybrid events instead. Many people are still uncomfortable attending things in person, so this gives those customers access to your events too…

Halloween gives you plenty of marketing ideas to engage with your customers. You can hold a costume contest (digital or in-person), sponsor a Halloween event, hold a pumpkin carving contest, decorate your store, make marketing messaging…

With the popularity of social media, more and more brands have been using influencers for digital marketing. Originally influencer marketing was celebrity endorsements, but the digital age has expanded it beyond celebrities. The idea behind influencers is that instead...

Back-to-school shopping and sales are a huge event for many businesses, not just retail. Before you launch your sales, reach out to past customers and offer them a deal for returning for back to school. Whether you sell clothing, school supplies…

Launch a summer competition among your followers to encourage them to send in user-generated content. Photo contests are the easiest way to do this, and you just need to create a unique hashtag to go along with it.

Consumers know that your goal is to sell your products or services to them, but they do not want to be flooded with overly salesy content. Make sure that the messaging you are putting out there is authentic and connects with your customers on a deeper level.

Social messaging apps are an excellent outlet for talking to your customers and engaging with them. These are also excellent ways of providing more efficient customer service, which is important to consumers these days…

Now is a great time for retargeting marketing campaigns, reaching out to old customers who have not purchased anything from you in a while. Personalize the retargeting content to help connect with the customer…

Spring is all about new things, so this is the time to evaluate some of your current marketing strategies and clean out the old ones that might not be working anymore. These tips can give you some new ideas when you do a spring cleaning of your digital marketing…

By now, you are probably few up with winter, and so are your customers. March 21 marks the beginning of spring, so celebrate it. You can have spring sales, winter clearance promotions, introduce new spring-themed products, and social media campaigns that promote the beginning of spring.

Social messaging apps are an excellent outlet for talking to your customers and engaging with them. These are also excellent ways of providing more efficient customer service, which is important to consumers these days…

People want to know who a brand is before they support them, and taking stances on social issues is a good way to tell people who you are. February is Black History Month, National Women Inventors Month, American Heart Month, Cancer Prevention Month, and LGBT History Month…

The COVID-19 pandemic shook up the marketing landscape in 2020. These tips can help you start the new year out right. Voice searching is continuing to grow, and it is not showing any signs of slowing down any time soon.

While the COVID-19 pandemic has made this holiday season slightly different from most, it is still an important time of year for marketing. These tips from our experts can help you navigate this holiday season

The holidays are quickly approaching this month, so updating your profile will let your customers know what changes in your hours to anticipate. If you are a retailer, add your hours and any safety guidelines you plan to enforce on Black Friday or Small Business Saturday.