PPC, or Pay-Per-Click advertising, is probably one of the most important marketing initiatives you can do to connect with new customers and be a step above your competition. PPC is a concentrated effort at targeting your intended audience for home services because you’re raising brand awareness, which will generate leads and get a consistent flow of traffic to your website.
What is PPC?
PPC for home services is paid advertisements for your business on search engines like Google. Google will put your ad at the top of search results when your targeted audience types in certain keywords like “hvac repair near me”, and you’ll pay a fee each time someone clicks on your advertisement.
Even when you’re building your website with proper SEO, it takes time for your site to climb the Google rankings, but utilizing the PPC feature with Google, you can be right at the top, earning you more traffic, and in turn, more businesses.
Why should I use PPC for home services?
When you’re advertising with PPC, you can have a flexible budget with trackable results. Placing an ad on Google through PPC allows you to make changes to the ad itself if the results aren’t garnering as much new business as you’d like. We suggest incorporating targeted keywords, obtained through a keyword analysis, so you’re able to cater your ad to what your intended audience is searching for – and updating those keywords regularly.
PPC also boasts the ability to set a spending level for your advertisements over a set period of time. During the slow months, this could be helpful for your business where you can select the specific time of day, week, month, and year.
Digital marketing initiatives, like PPC for home services, give you the advantage of being able to fairly ‘play with the big dogs.’ PPC doesn’t show favoritism and will show your ad alongside those of your big multi-million dollar competitors.
What happens when they click on my PPC advertisement?
If a user sees your ad and decides to click on it, they’ll be directed to a landing page on your website. It’s important to make sure that the content on the page that they’re being directed to relates to their search query. For example, if they’re searching for a plumber, and your ad takes them to your “about us” page, and not your “services” page, chances are they will go back to Google and continue their search – charging you for the click and not getting the business.
It’s also suggested to include a “contact us” form or some type of contact information on the page that they’re landing on, so they don’t have to go searching around your website to figure out how to get in touch with you.
If you’re looking to get more customers for your home services business and are interested in PPC for home services digital marketing, or have any questions on why this is important, contact Web Rocket Media today.